Report Essay Example | Topics and Well Written Essays - 1250 words

Report - Essay Example All these were visiting artist from Kenya and most off the audience were Africans who had come to enjoy their music. The song that was played is known as Ogallo Nyakalaga. This is from the composition of Suzzana Owiyo who was also the main artist performing the song. It was the first time that the song was being performed and so many people who anxious to know how it would come out since she had talked a lot about it. This was an Afro-fusion song that combined the native Luo songs and instruments and tried to modernize it. Most of the attendees were also from the Luo tribe. The song was written in Native language and so it was hard for me to understand what she was saying but I could tell from the crowd what was going on. The song was also accompanied by the local afro-fusion dance which is a soft simple dance which involves the ladies dancing with the men but no contact is allowed. Afro-fusion music fuses traditional African music with modern music. It tries to make the African musi c modern through the use of modern instruments that were not used before and also through the use of modern dance and words. However most of the other styles of the song remain traditional with differences only coming at some points of the play. Another song that was played is known as Ndoa. The song was from Anayo a local Kenyan musician. The song was a mixed gospel with the lingala genre of music. The composition was from Anayo and the song involves vigorous dances with the dancers jumping up and down sweating. It has a song that was supposed to make the crowd in the party mood and make them feel that they were partying. One characteristic feature of this song is that it is fast and the beats are heard more than the words which were in Swahili. The other song that was played is known as Kisumu City. This song was played to praise the city of Kisumu. The song also had fast beats which were accompanied with the beats from the drum which was supposed to make the audience dance to the m. The dancing was also kind of rough with some men going to the extent of lifting up the ladies up. The guitar was used as an accompaniment in the concert. The guitarist used the technique of going high when the beats were low and sometimes going so low when the beats were high. This created a presence of the guitar in the crowd and made someone notice its presence. The guitar was also used to start the song and every song began with the guitar being played for almost 5 minutes before the other beats were introduced. The high point from my opinion in the performance was when the drums were used to add to the beats of the keyboard. This is when the beats were so high and the crowd also showed by the way that they danced. This was accompanied by low guitar plays and high verbal plays. The performance was good with the mixing of all necessary elements of music that made the night enjoyable. Most of the people who attended the concert looked certified and only few people left the place before the end of the time showing that they liked the performance. The audience also had lots of reaction to the performance by shouting whenever a performance was at its peak and also dancing to the beats of the song with the other dancers and performance. The audience sometimes sang the songs to go with how the performers were singing so that it looked like they already knew the songs. The order of the song was well planned. It started with slow smooth songs with very soft dances but as time went on, the pace of the beats

Coca-cola Image Maker Essay Example for Free

Coca-cola Image Maker Essay Coca-cola is the worlds most famous beverage and most likely the most recognized brand name. It can be purchased in more than 200 countries in wide range of restaurants, vending machines and stores. The manufacturer, Coca-cola Company has been the dominant head in advertising and marketing for more than hundred years with a whopping global sales of $20 billion in the year 2001. This carbonated drink is simply referred as coke.   Originally intended as a ‘patent medicine’ when it was invented in the late 19th century by pharmacist John S. Pemberton as a ‘coca wine’, Coca-Cola has dominated the worldwide soft drink market for decades now. The Coca-Cola logo, like the product itself, is rated among the most recognized logos and brands in the world. The first Coca-Cola logo was created by John Pembertons partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white colored scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds. Even the Coca-Cola bottle symbolized the ‘youthful exuberance of America’. Since then, various designs of the Coca-Cola bottle had been released over the decades. But the ever popular version is the famous 1915’s curved-vessel bottle called the â€Å"contour bottle†, better known to many as the â€Å"hobble skirt† bottle. Though mistakenly designed as cacao pod, the bottle like Coca-Cola logo has been highly popular and is often regarded as the best design ever (â€Å"Coca-cola† 1). The coca-cola trademark was patented through the U.S. patent office in 1888.   Asa G. Candler, a businessman and a druggist in Atlanta who purchased the rights and formed it to a corporation The Coca-cola Company. The introduction of the new beverage into market was through free distribution of coupons for sample taste of Coca-cola. Along with the free glass of the soda were clocks, calendars, apothecary scales, posters and wall murals with coke logos which were utilized as promotional materials and the aggressive endorsement succeeded.   After a decade, businessman from Mississippi named Joseph Biedenharn was the first to put coca-cola in bottles. A group of investors bought the Coca-Cola company for $25 million in the early 1900’s. The son of one of the investors, Robert Woodruff made a great leap in building the logo. Under his leadership, Coca-Cola went from a mostly American drink to the most consumed soft drink in the world. Several successful marketing campaigns to build the logo involved sports: Coca-Cola was introduced to The Netherlands during the 1928 Olympics in Amsterdam, and the logo was featured on dog-racing sleds in Canada and on walls of bullfighting arenas in Spain. Woodruff was also responsible for introducing the six-pack. When Woodruff heard that some women in the United States would not purchase Coca-Cola six-packs because they did not have a bottle opener, he sent women door-to-door handing out and installing wall-mounted openers (â€Å"Coca-cola Company† 1). Christmas is highly associated with a remarkable personality in white and red clothing with a grandfatherly look, Santa Claus. Coke impressively built a global image using Santa Claus invading our refrigerator, eating cookies and drinking a can of coke. The creator, Haddon Sundblom started placing illustrations of the coca-cola logo with the legendary Santa Claus during the Christmas of 1930s. The people thought that coca-cola was just for warm weathers so; they came up with another promotion that would remind the consumers that the soda â€Å"Knows no season† and is an excellent choice every month. The said slogan along with the sensation of Santa Claus with a beverage was truly a symbol for winter. The Coca-cola Santa appeared regularly in a magazine entitled The Saturday Evening Post in addition to National Geographic, The New Yorker, Ladies Home Journal and others. For 30 years, Coca-Cola advertising showed Santa delivering (and playing!) with toys, pausing to read a letter and enjoy a Coke, playing with children who stayed up to greet him and raiding the refrigerators at a number of homes. The original oil paintings Sundblom created were adapted for Coca-Cola advertising in magazines, store displays, billboards, posters, calendars and even plush dolls. Many of those items today are popular collectibles (â€Å"Coke Lore† 1).   The advertising success of Coca-Cola Santa Claus celebrated its 76th year last 2007. The era of television advertising for Coca-cola fired up during the period of 1950’s. The DArcy Agency of St. Louis sponsored the initial television ad of coca-cola and produced along with a television special presenting Edgar Bergen and Charlie McCarthy. The beverage company and the agency owned by William DArcy strived to implement a marketing approach to meet consumer awareness. The application of television advertising was just a trial medium since television stations were not accessible to most cities. The brilliant D’Arcy merged Coca-cola image into ads to performers in radio programs and television programs such as Walt Disney and The Adventures of Kit Carson. The sponsorship programs were a failure. It did not gain much awareness from the consumers (â€Å"Highlights† 1). The agency closed and the account of Coca-cola was handled by McCann. The Sign of Good Taste and Be really refreshed campaigns roared its way to success. Animation, live-action and stop motion were the advertising formats utilized in both campaigns which presented Connie Francis, Anita Bryant, the Brothers Four and McGuire Sisters as performers. The triumph of television advertising spread for a decade and also incorporated the biggest artists in radio commercials such as Jay and the Americans, the Supremes, the Moody Blues, Jan and Dean, Roy Orbison, and Ray Charles. Presently, coke places sponsorship on famous television programs and contests, such as American Idol, where a giant red cup with Cokes logo on it was placed on the tables of the Paula Abdul, Randy and Simon Cowell. From television advertisements Coke walked its victory in advertising to films. The company tried building Coke’s image in the movies. The comedy movie The Gods must be crazy included a bottle of coke as its main props. Other popular films showcasing coke products were the award-winning science fiction movie E.T. directed by Steven Spielberg showing a refrigerator with coke and also The Paper, Silent Movie, The Mexican, Mean Girls, Maid in Manhattan and a hundred more. Coca Cola advertising has chronicled times and events for more than a century. Favorite Coca Cola images have appeared on thousands of products over the years. Coca-cola continues to its image-making through the creation of collectibles. Products with the Coca Cola logo have become favorite antiques and collectibles for nostalgia collectors. Advertising features rare and collectible original Coca Cola memorabilia from many decades pre-1940s 1950s 1960s 1970s 1980s 1990s. Classic memorabilia pieces run the gambit from original signs to rare pins; signed artwork to retro trays of the past. Coke memorabilia is very collectible and very hard to find. Antique collectibles are all original licensed and manufactured for The Coca-Cola Companies and now it can not only be purchased in stores but also in websites as well (â€Å"Coca Cola† 1). In the 1990s, Coke made a dramatic change in its Christmas approach from Santa Claus to polar bears. The image-making of Coke in changing the traditional jolly figure of Santa Claus to cute and lovable polar bears was a big achievement. The animated production required the application of advanced computers and graphic programs. Rhythm and Hues together with creator Ken Stewart introduced polar bears as the new symbol of Coke during Christmas season. The Northern Lights commercial was a worldwide hit. The popularity of polar bears continued to be featured in six commercials including the animated animals in the 1994 Olympics. Consumers of top beverage products were highly aware of the so-called â€Å"Cola Wars†. Pepsi the biggest competitor of Coca-cola, started the battle in early 70’s making its way in the Soviet Union. It also annexed with Taco Bell, Pizza Hut and Kentucky Fried Chicken. As a comeback, Coke broadcasted the return of Coke classic and merged with the movie E.T. releasing the propaganda â€Å"Mac and Me†, it was sponsored by the leading fast food chain, McDonalds. Then Coca-cola tried invading North Korea and England. Coca-cola pursued to build its image to politics. Coke created an image as American patriotic drink however the Coca-cola company pushed its image to Germany particularly the Nazis during the war. The term coca-colonization was defined as cultural imperialism of Americans through using Coke as its symbol. In France, wine is considered the ultimate drink, and the country tried to ban the sales of coke for believing that this soft drink tried to alter their wine being the national beverage. Coca-cola continued its image-making by placing itself in the middle of the Cold war. Presently this beverage giant was also a loyal advocate of Israel while Pepsi, its competitor is a steadfast follower of Arab League boycott of Israel. As a result, Coca-cola received an honor from Israel government last 1997 and was bestowed a property to be used as a manufacturing plant, though reports said that it was a stolen Palestinian land. The collaboration with Israel was quite a success since Coca-cola was able to increase its investment through purchasing 51 percent of share in the Tavor winery in Israel, furthering its ambition to have a holding in every sector of the beverages business (â€Å"Boycott† 1). Presently, Coke is into mobile advertising. This beverage giant is one of the pioneers in utilizing mobile media in France. The company invested in creating a mobile Internet website and also launched the Coke+iTunes operation. It is a contest available through the use of text messaging and using the website. It also continues to build its image through online advertising. The company created the website there.com. It is an entertainment interactive site where users can choose an avatar that can go to movie theaters, visit Coca-cola diner, shop and dance. Coke studios and mycoke.com are some of the website that coke uses to build its image. Coca-Cola† is the most universally recognized word on earth after â€Å"OK,† and has come to symbolize the American way of life arguably more than any other product.   The Coca-Cola Company throughout its history has invested millions of dollars to perpetuate the drink’s image as a symbol of all things good, decent, and honest about America—a symbol of tradition, freedom, and democracy.   Coke is seen as more than a drink by its loyal fans. It brings on the nostalgia of better times, simpler times linking America to the rest of the world and looming as large as a symbol of the United States as the Statue of Liberty. People may disagree about the reality of â€Å"coca-colonization† (the term given to describe American cultural imperialism) but what seems to be clear is that Coca-Cola is at the very least seen by many, and has been portrayed by the Company, as an American representative abroad, a symbol of all that is America. Coca-Cola has profited from its image, and was only able to create this image in the first place by entering politics; thus, to claim neutral, a political status to avoid responsibility. Some might believe that such social and ethical responsibility is unrealistic for a company in the business of making money for its shareholders. Yet Coca-Cola has always portrayed itself as so much more than a company just out to make money—surely it owes some respect to this image, the image that enabled it to capture the public’s hearts and minds in the first place (Hutt, 1). Works Cited â€Å"Boycott Israel Campaign.† Inminds. 19 July 2002. Innovative minds. 5 May 2008 http://www.inminds.co.uk/boycott-coca-cola.html. â€Å"Coca-cola Company.† Reference for business. 2007. Advarneg Inc. 10 May 2008 http://www.referenceforbusiness.com/businesses/A-F/Coca-Cola-Company.html. â€Å"Coca-cola Logo.† Logoblog. 2008. Logo blog.org. 10 May 2008 http://www.logoblog.org/about_us.php. â€Å"Coca Cola Memorabilia.† 2collectcola. 1 January 2006. Always collectors corner. 5 May 2008 http://www.2collectcola.com/page/ACC/CTGY/M. â€Å"Coke in the movies.† The Coca-cola Company. 31 December 2006. The Coca-cola Company Press center. 6 May 2008 http://www.thecoca-colacompany.com/heritage/cokelore_inthemovies.html. â€Å"Coke Lore.† The Coca-cola Company. 31 December 2006. The Coca-cola Company Press center. 6 May 2008 http://www.thecoca-colacompany.com/heritage/cokelore_santa.html. â€Å"Highlights in the history of Coca-cola Television advertising.†   American Memory. 29 November 2000. The library of Congress. 6 May 2008 http://memory.loc.gov/ammem/ccmphtml/colahist.html#darcy. Hutt, Peter. â€Å"The Image and Politics of Coca-Cola: From the Early Years to the Present.† Leda law. 16 April 2001. Harvard law school. 6 May 2008 http://leda.law.harvard.edu/leda/data/398/AlOthman.html. Pendergrast, Mark. For God, Country Coca-Cola: The Definitive History of the World’s Most Popular Soft Drink 8. Orion Business Books, 2000.

Advertisements Essay -- essays research papers

We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen-year-old movie addict to a sixty-five-year-old soap opera lover. Therefore the ad for the Samsung television will interest a wide array of people. This ad contains many attracting features and uses its words cunningly in order to make its product sound much more exciting and much better than any television would ever be. The ad itself is fairly large, taking up four full pages, which feel a little bit thicker than the pages in the rest of the magazine. Many people will notice the ad not only because of its size but also because of its coloring. All four pages of the ad are filled with eye-catching green grass and a bright blue sky. On the first page, lying on top of the grass are various models of the High Definition Televisions from Samsung and a playful looking girl with her back turned away from the televisions and her ...

Digestion and Metabolism of the Koala :: Microbiology Marsupials Essays

Digestion and Metabolism of the Koala Koalas’ diets consist solely of Eucalyptus, which has many defensive mechanisms to deter herbivores. The foliage contains chemicals that are toxic and interfere with digestion, such as condensed and hydrolysable tannins, phenolic compounds, cyanogenic glycosides, and essential oils. The leaves also contain low concentrations of nutrients, making it even more difficult for the extraction of nutrients. In order to obtain the maximum amount of nutrients, koalas select leaves that have high nitrogen content, minimum levels of water and essential oils, and low in condensed tannins. The amount of nutrients absorbed in the gut is dependent on mastication due to the small size of the stomach. The cecum of the koala is 1.3 meters in length and has 8 to 14 folds, allowing epithelial relationships with 45 different species of bacteria. Tannin-protein-complex-degrading enterobacteria, one of the most important species, degrades tannin-protein complexes to remove nitrogen for absorption in the cecum. Juvenile koalas must obtain microflora by ingesting a special form of feces, called pap, from the mother. Introduction Koalas, Phascolarctos cinereus, are classified in the Order Diprodontia of Marsupiala. The major distinguishing characteristics of Diprodontia are syndactyl hind feet, forcipate forepaws, and one functional pair of incisors in the lower jaw (Martin and Handasyde, 1999). Koalas live in the eastern portion of Australia, from coastal and inland Queensland, through New South Wales, and on to Victoria. Among koalas, the size of the animal increases southward. Male koalas in Victoria weigh from 9.5 to 14.9 kilograms, while in Queensland, they weigh 4.2 to 9.1 kilograms. This trend also occurs in the female populations. In Victoria, females can weigh 7 to 11 kilograms and in Queensland can weigh 4.1 to 7.3 kilograms (Martin and Handasyde, 1999). Three subspecies of koala have actually been classified due to the difference in size and fur color. P. cinereus victor is found in southern Australia and is characterized by thick cinnamon-colored fur and is the largest of the koalas. P. cinereus cinereus is found throughout the koala range and has mixed gray fur.

Personality Overview

Personality Overview (Week 4) Steven Byrd Psy/405 March 25, 2013 Psychodynamic and Humanistic theory There are many different theories involved in the development of personality and some have certain things in common and others have drastic differences. Theories include existential, dispositional, learning or the two that will be discussed which are psychodynamic and humanistic. According to (Feist & Feist, 2009), personality is something that is viewed in several ways but does not have one simple definition.There are many theorists who have their own definition of what personality actually is, but most can agree that personality is something that makes up who a person is, who they are inside and where they come from. Personality is a pattern of relatively permanent traits and unique characteristics that give both consistency and individuality to a person’s behavior. (Feist & Feist, 2009). Personality consists of traits, which are contributors to individual differences in beha vior over a period of time essay writers wanted.Characteristics are defined as unique qualities of an individual which include intelligence, physique and temperament. Theory is defined as a set of related assumptions that allow scientists to use logical deductive reasoning to form a hypotheses. (Feist & Feist, 2009) Psychodynamic theory Psychodynamic theory derived from one of the most famous psychologists in history, Sigmund Freud. Freud’s name has been linked to psychoanalysis, which is the most famous of all personality theories.Freud developed his understanding of human personality from his experiences with patients he had and also by analyzing the dreams that he had himself. Psychodynamic theory talks about ego’s. The ego is the region of the mind that is connected with reality and becomes a person’s sole source of communication with the outside world. (Feist & Feist, 2009). Egos are a big factor when it comes to interpersonal relationships. An example woul d be a person’s ego would onsciously motivate a person to be a certain way and have a lot of trouble steering away from it. In a relationship, if people have conflicting egos, there is a higher likelihood that they will clash, or won’t get along because they are two different people with two different personalities. It is very hard to change who you are, especially after many years and in relationships, usually people find something they want to change about the other person but as mentioned before, you can’t convince many people to change who they are and where they come from.The superego has more to do with the effects of a relationship because it represents the moral and ideal aspects of personality. A person who is egotistical may become violent or very hateful if their needs are not met or they feel like they can’t perform a task. In a relationship, a person who is egotistical may have a hard time keeping a relationship together because they start ac ting out if they do not get their way and can easily push their partner away.The superego aims for perfection and people who are obsessed with being perfect, usually end up alone because other people do not meet their expectations as well, or they will just find reasons to not be with someone because of their imperfections. It is very difficult to be in a relationship with someone who believes they are perfect in every way or someone who expects you to be perfect as well. Aggression and anxiety or also part of the psychodynamic theory and these are things that can put a strain on a relationship.Aggressive people are also more likely to push people away because of their aggressiveness and being anxious can cause people to be impatient and not have the patience to even bother being in a relationship. People who are labeled under the psychodynamic theory could be egotistical, aggressive, impatient, and anxious among other things and all of those things can make a relationship more diff icult. In psychoanalysis, defense mechanisms are mentioned and these defense mechanisms include repression, which is the most basic defense mechanism.Repression forces threatening feelings into the unconscious (Feist & Feist, 2009) and those feelings can pop back up at any time. Someone may think they are interested in someone but once they find out that person has some type of resemblance to something that hurt them before, the relationship is over before you know it. Humanistic theory The personality theory of Abraham Maslow is more commonly known as the humanistic theory or the transpersonal theory. This theory states that a person is motivated to needs and self-actualization.In order to achieve self-actualization a person must satisfy things like hunger, safety and love. When talking about interpersonal relationships and the humanistic theory, they are very much the same as a person under the humanistic theory needs the attention and love of someone else to fulfill true happines s. According to (Feist & Feist, 2009), Erikson, in contrast to Freud who believed that anatomy is destiny, he suggested that there could be many other differences as to why men and women can be so different. Erikson believed there is a life cycle that is determined by external forces.In a way both theories suggest that our environment molds us to be who we are but they are in different styles. Freud was more of an adult theorist but Erickson believed that life has a cycle and we develop into who we are over a very long period of time. Although personality is modeled by our cultures and our history, people do retain some control of their own destiny such as the ability to make choices. Psychodynamic and humanistic theories each have many different sub theories beneath them and some of them are very similar in context while others are very different.The main difference between psychodynamic and humanistic theories would be that humanistic theories seem to be based on a longer period o f time while psychodynamic theories start at a later point in life. Both theories have their impact on interpersonal relationships and personality as psychodynamic theories include things such as the super-ego, which can cause a strain on a relationship because of a power struggle and the expectations of perfection while the humanistic theory suggests that we all need love in life in order to be happy and enjoy fulfillment.A person who is â€Å"needy† or has to have a relationship may sometimes become desperate and lower their expectations just so they can be with someone which could then, in turn cause a pseudo relationship, or one that is based off of false pretense. If two people who both feel the same way about being in a relationship end up together and they both feel they need each other, that relationship will obviously have a better chance of lasting.In conclusion, all theories, including the ones previously listed, make up some part of a person’s personality i n a certain way, whether it being a needy personality, a forceful one, very outgoing and loving, very egotistical and angry, etc. Odds are someone’s personality will fit in to one of the categories and will have the same basis but the most important thing to remember is that deep down, no two people are alike and it is hard to classify anyone into one group as many of us could fall into several different theories. References: Feist, J. , & Feist, G. J. (2009). Theories of personality (7th ed. ). New York, NY: McGraw Hill.

Pepsi Cola Essays - Patent Medicines, Pepsi, Coca-Cola, Cola

Pepsi Cola Essays - Patent Medicines, Pepsi, Coca-Cola, Cola Pepsi Cola Pepsi Cola Pepsi Cola beverage business was founded at turn of the century by Caleb Bradham a New Bern N.C druggist who formulated Pepsi Cola. Pepsi Cola Company now produces and markets nearly 200 refreshment beverages to retail, restaurants and food service customers in more then 190 countries and territories around the world and generates revenue of over 18 billion dollars. Although Pepsi holdings over the years have become diverse in such fields as the snack industry and restaurants industry this portfolio will discuss its core business and its highly successful business of beverages. The soft drink industry customer base is probably the widest and deepest base in a world that is flooded with some many categories. According to Beverage Digest the customer base for soft drinks is a whopping 95% of regular users in the United States. This represents a large field of potential customers for Pepsi Cola. Yet although Pepsi could just use the majority fallacy to market there product, Pepsi prefers to segment itself as the beverage choice of the New Generation, Generation Next, or just as the Pepsi Generation. These terms adopted in Pepsis advertising campaigns are referring to the markets that marketers refer to as Generation X. The Generation X consumer is profiled to be between the ages of 18 to 29. They have high expectations in life and are very mobile and active. They adopt a lifestyle of living for today and not worrying about long term goals. Those Pepsis main emphasis on this segment they also have a focus on the 12 to 18 year old market. Pepsi believes if they can get this market to adopt their product then they could establish a loyal customer for life. Pepsi Cola is situated in an industry that is dominated by two competitors, Coca-Cola and of course themselves. Although Pepsi and Coke basically go after all consumers who purchase soft drink beverages Coca-Cola targets its products at the head of household. This is evident in many of the ad campaigns such as Always Coca - Cola which refers to the traditional beverage heritige of its product. They also reinforce this in the name Coca-Cola Classic which is inferring to the older consumer. This name reflects an image of value, reliabilty, and old time values. Pepsi Cola throughout its 100 years of existence has developed many strengths. One of the strengths that has developed Pepsi into such a large corporation is a strong franchise system. The strong franchise system was the backbone of success along with a great entraupeur spirit. Pepsis franchise system and distributors is credited for bring Pepsi from a 7,968 gallons of soda sold in 1903 to nearly 5 billion gallons in the year of 1997. Pepsi also has the luxury to spend 225 million dollars in advertising a year. This enormous ad budget allows Pepsi to reinforce their products with reminder advertising and promotions. This large budget also allows Pepsi to introduce new products and very quickly make the consumer become aware of their new products. Pepsi also has had the good fortune of making very wise investments. Some of the best investments have been in their acquiring several large fast food restaurants. They have also made wise investments in snack food companies like Frito Lay, which at present time is the largest snack company in the world. Probably high on the list of strengths is Pepsis beverage line up. Pepsi has four soft drinks in the top ten beverages in the world. These brands are Pepsi, Mountain Dew, Diet Pepsi, and Caffeine Free Diet Pepsi. Pepsi also has the #1 tea in the United States, Lipton Tea. Some other strong brands are All Sport, Slice, Tropicana, Starbucks, Aquafina and a license agreement with Ocean Spray juices. Pepsi Cola like any company has weaknesses. Ironically, the one strength that has been credited for most of its success in the past has now become a weakness for Pepsi. This former strength is the franchise system. The franchise system in Pepsi Corporate view has become a liability. Pepsi in todays market must be able to act as one instead of several separate units. The franchise system has become a hurdle to Pepsi because many of these franchises have become

Free Essays on Daisy Miller

Daisy Miller Daisy Miller starts out in a hotel in Vevey, Switzerland when a gentleman named Winterbourne meets Daisy, a young, beautiful American girl traveling through Europe. Daisy, her younger brother Randolph and her mother, Mrs. Miller, are traveling all over Europe while her father is home in Schenectady, New York. While Daisy is in Europe, she does not accept European ideas to be her own. Winterbourne, to the contrary, has been living in Europe since he left America when he was younger. Winterbourne takes a strong liking to Daisy even though his aunt, Mrs. Costello, does not approve of him even speaking to Daisy. Winterbourne claims that Daisy is an innocent person, but his aunt believes she is too common and not refined enough for him. Winterbourne and Daisy spend much time together, and even had a date at a close by castle named Chillon. Winterbourne then returns to Geneva where he is studying, but agrees to visit Daisy again that winter in Rome. When winter comes around Winterbourne goes to Rome to visit Daisy. While Winterbourne was away Daisy met a suitor named Mr. Giovanelli. Later, when a mutual friend named Mrs. Walker throws a party, Daisy arrives with Giovanelli. Mrs. Walker does not approve of Daisy being seen in public with all of these men and makes the decision to stop speaking to Daisy. Daisy is not happy about Mrs. Walker snubbing her, but still continues to be with Giovanelli. Daisy continues to be with Giovanelli even while Winterbourne is visiting. Winterbourne inquires as to whether or not Daisy is engaged to Giovanelli which she doesn't answer right away. One night, Winterbourne decides to stop by the colosseum on his way home from a party and he encounters Daisy and Giovanelli. He advises them to leave and he too becomes fed up with Daisy’s behavior. Shortly after, Daisy becomes ill with Roman Fever. When Winterbourne goes to visit Daisy in the hotel, Mrs. Miller gives him a message f... Free Essays on Daisy Miller Free Essays on Daisy Miller Daisy Miller Daisy Miller starts out in a hotel in Vevey, Switzerland when a gentleman named Winterbourne meets Daisy, a young, beautiful American girl traveling through Europe. Daisy, her younger brother Randolph and her mother, Mrs. Miller, are traveling all over Europe while her father is home in Schenectady, New York. While Daisy is in Europe, she does not accept European ideas to be her own. Winterbourne, to the contrary, has been living in Europe since he left America when he was younger. Winterbourne takes a strong liking to Daisy even though his aunt, Mrs. Costello, does not approve of him even speaking to Daisy. Winterbourne claims that Daisy is an innocent person, but his aunt believes she is too common and not refined enough for him. Winterbourne and Daisy spend much time together, and even had a date at a close by castle named Chillon. Winterbourne then returns to Geneva where he is studying, but agrees to visit Daisy again that winter in Rome. When winter comes around Winterbourne goes to Rome to visit Daisy. While Winterbourne was away Daisy met a suitor named Mr. Giovanelli. Later, when a mutual friend named Mrs. Walker throws a party, Daisy arrives with Giovanelli. Mrs. Walker does not approve of Daisy being seen in public with all of these men and makes the decision to stop speaking to Daisy. Daisy is not happy about Mrs. Walker snubbing her, but still continues to be with Giovanelli. Daisy continues to be with Giovanelli even while Winterbourne is visiting. Winterbourne inquires as to whether or not Daisy is engaged to Giovanelli which she doesn't answer right away. One night, Winterbourne decides to stop by the colosseum on his way home from a party and he encounters Daisy and Giovanelli. He advises them to leave and he too becomes fed up with Daisy’s behavior. Shortly after, Daisy becomes ill with Roman Fever. When Winterbourne goes to visit Daisy in the hotel, Mrs. Miller gives him a message f... Free Essays on Daisy Miller While In Switzerland Miss Miller meets a man named Winterbourne. Winterbourne, brought up by a socially elite group is continually warned by his aunt of his newly found friend. Mrs. Costello states, â€Å"They are very common†¦ They are the sorts of Americans that one does one’s duty by-not accepting† (p. 13). Mrs. Costello, Winterbournes aunt does not accept this flirtatious behavior of Miss Miller and actually refuses to meet her. Winterbourne’s views were quite different from his aunt due to his â€Å"old attachment from the little metropolis of Calvinism, he had been put to school there as a boy, and he had afterwards gone to college there-circumstances which had led to his forming a great many youthful friendships. Many of these he kept†(p.2). Winterbourne’s education and his liberal nature allowed him to continue his friendship with Miss Miller, a women of whom he was very attracted to. Although he was quite aware of the standards set in Europe in regard to young men. In Europe it is understood that young men are not at liberty to speak to unmarried women except under rare conditions. Winterbournes values were based on a larger societal perspective due to his continued education and travel. He understood the norms and customs of European’s and there countries and while he followed many of them his ability to see the big picture allowed him to pursue different friendships, his most recent being Miss Miller. While Winterbourne was able to look past the views of many of the citizens of Europe he could not convince his aunt to do the same. Like Mrs. Costello, the Europeans continued to hold their perceptions of Miss Miller and constantly judged her actions. Not realizing her status in Europe she was not invited to many of the events and parties in which the society held. Ultimately creating her own unfavorable perceptions of the countries in Europe. While speaking to Winterbourne she states, â€Å"The only thing that I don’t l...

Music Is Life essays

Music Is Life essays I often think in music. I live my daydreams in music. I see life in terms of music. Music is life. Without music, the world would be silent and dreary. Music enfolds you in a blanket of comfort, giving you inspiration in moments of loneliness and sorrow. It is the harmonious articulation of peoples thoughts and passions utilized as a meaningful and complex expression of universal communication. My love for music has grown immensely throughout the past few years and continues to grow without bounds. I started playing the guitar at the age of fourteen, and as a result, my view of the world has changed completely. With the ability to write music, I embody emotion and inspiration. My personal inspiration comes from daily life experiences, feelings and moods. It creates a gateway, in which, I am able to empower my own world of imagination and sensitivity. On the other hand, my emotions are released through precise and meticulous performances that envelop the soul and mind. It is a musician's perfect concert. As I play intensifying versions of my songs, anger, fear, love and hate transform into electrifying energy that heightens the musical notes into another level. I have personally experienced such sublime emotions while playing with the band at distinct performances and each time it captivates my senses. Through this medium, I have discovered diverse abilities and hidden talents. Music has not only developed my knowledge and creativity, but has empowered my values of determination, perseverance and understanding. I know that these valuable lessons will enhance my daily achievements as a musician and student of life. ...

South Korean Automobile Market - Non-Tariff Barriers Essay

South Korean Automobile Market - Non-Tariff Barriers - Essay Example The thesis examines the updated trade patterns and determinant of complete passenger and road vehicle trade between the U.S and S. Korea. The main explanatory variable is the effect of S. Korea’s Non-Tariff Barriers (NTBs) on the automobile industry trade with its one of the biggest trading partner, the U. S. The patterns and performance of automobile industry trade and the effects of NTBs in S. Korean car market will be assessed by the Normalized Trade Balance Index, Grubel and Lloyd index and the regression that is by using multiple regression analysis approaches, more specifically. The results of the thesis will highlight the trend of the road and passenger vehicle industry trade and the impact of NTBs on the volume/ value of trade in automobile sectors between the countries since the beginning of the 2000s. S. Korea and the U.S share a great deal of interest in pursuing positive development in the automobile industry’s trade performance. Both countries substantially rely on the profits of the automobile trade for their economic growth and their market sizes are often large. (Dyer & Chu, 2000). Consequently, S. Korea and the U.S Free Trade Agreement is about to come into effect and one of the biggest issues that prolonged the deal while negotiating for the FTA was regarding the automobile, especially passenger vehicle industry trade. President Obama and the U.S industry representatives claimed that the FTA deal regarding automobile trading regime is not fair if they start to trade bilaterally in the current condition and regulation. Opponents of recent FTA provision even claimed that the U.S automakers exaggerate the potential sales in S. Korea of cars produced in U.S. assembly plants (Schott, 2010).  

Napoleons Methods of Domination Essay Example | Topics and Well Written Essays - 500 words

Napoleons Methods of Domination - Essay Example Napoleon claims that "the education of the young was more important than anything", and commandeers Jessie and Bluebell's puppies. His 'education' of them in virtual isolation is an excuse to groom their direct loyalty. He is rears a private police force. When the humans attack the farm, Napoleon is absent , either from cowardice or self-preservation, while Snowball defends the farm and is awarded a medal. The medal unfortunately elevates the tension between the two leaders, forcing Napoleon into action. Napoleon removes the competition: Snowball is chased from Animal Farm by the now-grown dogs. Once Snowball is gone, Napoleon announces a restructuring of the farm's organization. A committee of pigs, in private and presided over by himself, will make all decisions. Squealer promotes Napoleon's propaganda, reminding the animals of Napoleon's 'true' concerns for them. The windmill construction proceeds, as Napoleon conceived the idea originally. Napoleon begins to trade with humans; the pigs move into the farmhouse. When the other animals quote the Seven Commandments, they discover they remember the commandments incorrectly. Napoleon has begun to warp the guidelines of the Commandments to his own needs, a tactic he will repeat.

To what extent do risk, rewards and motives contribute towards an Assignment

To what extent do risk, rewards and motives contribute towards an entrepreneurs goals - Assignment Example Steve Jobs – An Icon of Entrepreneurship Burlingham and Gendron (2013) argue, "Without Jobs, after all, there would have been no Apple II". Steve Jobs is a glaring example of true entrepreneurship in the current times; the one, who assesses risks carefully, faces challenges that come his way, and accomplishes tasks in hand successfully. And in this process, he gets rewarded handsomely so much that in his own life time, Apple, in terms of market capitalization, transforms into the world's largest company. That is a great feat indeed! As per Kathryn Lang, entrepreneurship requires thought, planning, and persistence. It is not always the money that makes people entrepreneur. It is the passion or urge of creating something – product or service that exhorts their entrepreneurial spirit. Fixed paychecks in the job do not excite them and insecurity outside the jobs does not stop them from trading into unchartered territories. That is why entrepreneurs are always ready to take risks and face new challenges to get rewarded handsomely. It is this sense of achievement that drives them towards entrepreneurship. The case of Steve Jobs is no different than this. Major Motives – Innovation and Perfection According to John Kao, a consultant to corporations, it is the innovative culture created by Steve Jobs that is responsible establishing Apple ahead of many of its rivals. Though formal education is required yet attitude to learn more in all situations is a prerequisite for creativity. There is no doubt that Steve Jobs has these traits since an early age. At a fairly young age, he was fascinated toward electronics doing projects on radios. While he is fired from Apple in 1985, his entrepreneurial spirit forces him to float two new companies under the names ‘Next’ and ‘Pixar’. He remains in control of these two companies until 1996 when he returns to Apple and becomes chief executive officer (CEO) there. In 2005, during a commence ment address to the students at Stanford, Steve is quite categorical in his statement, â€Å"It turned out that getting fired from Apple was the best thing that could have ever happened to me† (Lohr, 2011). What he says is that perseverance pays and it goes without saying that perseverance is one of the key characteristics that make one entrepreneur. Perfection in the product design has always been his obsession so much that even on internal circuitry that no one is going to look at, he insists that "every line of solder on the circuit board be perfectly straight" (Burlingham and Gendron, 2013). That is why on aesthetics too each product of the Apple Inc. receives accolades from the customers. Steve Jobs emphasises on the innovation in the task and jobs that one undertakes and that becomes possible only with experimentation, taking risks in life and being curious. In line with this, he further adds, "I have always wished that for myself. And now, as you graduate to begin anew , I wish that for you† (Lohr, 2011). Entrepreneurship and Risk Taking Ability True entrepreneurs are prompt in taking risks. As saying goes: no risks, no rewards. This remains a universal fact always as one goes deeper into the events that shape the lives

The Alcan Case Coursework Example | Topics and Well Written Essays - 3750 words

The Alcan Case - Coursework Example Advantages and Disadvantages of the current Alcon technology infrastructure When Robert Ouellette joined Alcan as the Vice President - Corporate IT, the company was found to spend 80 % of its annual IT budget on external consulting and outsourcing services and also on hardware equipment and software. The annual budget for technology infrastructure was estimated to be around $76 million. Alcan had a complex technology infrastructure to support its diverse business operations. This consisted of 400 network sites and six main data processing centres. Under this regime, Alcan also used extensive hardware equipment including 3,000 servers, 31,500 personal computers and about 9,000 laptops. In addition, the IT employees had to manage information in 30,000 voicemail boxes and also answer 3,700 calls per month. To facilitate the smooth functioning of such technology infrastructures, Alcan had forged partnerships with numerous IT firms. Thus the current technology infrastructure included a range of diverse equipments. The company’s network was extremely complex in nature. Alcan had developed clusters of interdependent sites through a period of continuous acquisitions. Different suppliers provided service on these networks: it included big suppliers like MCI, Equant, Bell, Videotron as well as small local suppliers. In order to access the central network one had to go through many of these interdependent sites which were linked to a master site which in turn was linked to another master site that was finally connected to the main network of the company. So, a person wanting to access the company network had to go through a number of sites before that. As Alcan increased its acquisitions and sales, the clusters of these sites also multiplied in number. Gradually the whole system became so complicated that it started giving rise to instabilities within the network. It was hard to predict the after effects of removing even one single link, but it could be safely presumed that the consequences w ould be difficult to manage. (Dube, Bernier, Roy 2009, p8) Alcan had contracts with six different companies till 2009 for managing its six main data processing centres. They included the Hewlett Packard and the T-Systems in Germany, the T-Systems in Paris, the IBM in Toronto, the CGI in Montreal and the CGI in Saguenay. Thus, a lot of time and resources were spent in managing these different contracts. Gradually, the responsibility of simultaneously managing the six data processing centres required a greater amount of technical expertise than that which was already available within Alcan. (Dube, Bernier, Roy 2009, p8) Advantages and Disadvantages of the new Alcon technology infrastructure Alcan started implementing an infrastructure standardization plan in 2003 after it had acquired Pechiney. Under the regime of the new technology infrastructure, an Infrastructure Shared Service Centre was first set up for bringing the networks, servers and workstations to a common platform and thus decrease the complexity of the existing technological installations. Though the operations of the different business groups varied widely from each other, their technology infras

Resources regarding English 1 writing Annotated Bibliography

Resources regarding English 1 writing - Annotated Bibliography Example The types of writing included on this page are cause/effect essay, comparison/contrast essay, definition essay, description essay, narration essay, persuasive essay and process analysis essay. Each page gives three to four points that should be included in this type of essay. It is a handy reference when I’m trying to figure out what to write. This site has a lot of the same information as the â€Å"Types of Writing† site, but adds to it. It discusses the types of writing in a lot more detail, so it would be helpful to come here after I have decided on the type of writing from the other site. After getting an idea of the type of paper I’m going to write, this site would fill in the details of what is expected and gives extra help on how to write an essay and many other forms of writing. This site gives very practical help on how to write a good essay for university. The author is the wife of a teacher and has a long history of editing and helping students. She points out some of the common mistakes students make and will be helpful to make my essays better. This site walks visitors through the writing process. It helps you get your ideas together, organize them neatly and put them together in an academic way. It is helpful because it gives you choices based on different answers to questions like when the topic is assigned or when no topic is assigned. This site talks about the various styles that people can write in such as a conversational style or a poetic style. It is helpful because you don’t always think about styles like this and it helps to use the right style for the kind of writing you are doing. This site gives a lot of writing help like some of the other sites I’ve found, but I think it will be most helpful for helping me find out how to do better research. It provides some resources to go to and talks about the research process. The other sites have better information about the writing

The Alcan Case Coursework Example | Topics and Well Written Essays - 3750 words

The Alcan Case - Coursework Example Advantages and Disadvantages of the current Alcon technology infrastructure When Robert Ouellette joined Alcan as the Vice President - Corporate IT, the company was found to spend 80 % of its annual IT budget on external consulting and outsourcing services and also on hardware equipment and software. The annual budget for technology infrastructure was estimated to be around $76 million. Alcan had a complex technology infrastructure to support its diverse business operations. This consisted of 400 network sites and six main data processing centres. Under this regime, Alcan also used extensive hardware equipment including 3,000 servers, 31,500 personal computers and about 9,000 laptops. In addition, the IT employees had to manage information in 30,000 voicemail boxes and also answer 3,700 calls per month. To facilitate the smooth functioning of such technology infrastructures, Alcan had forged partnerships with numerous IT firms. Thus the current technology infrastructure included a range of diverse equipments. The company’s network was extremely complex in nature. Alcan had developed clusters of interdependent sites through a period of continuous acquisitions. Different suppliers provided service on these networks: it included big suppliers like MCI, Equant, Bell, Videotron as well as small local suppliers. In order to access the central network one had to go through many of these interdependent sites which were linked to a master site which in turn was linked to another master site that was finally connected to the main network of the company. So, a person wanting to access the company network had to go through a number of sites before that. As Alcan increased its acquisitions and sales, the clusters of these sites also multiplied in number. Gradually the whole system became so complicated that it started giving rise to instabilities within the network. It was hard to predict the after effects of removing even one single link, but it could be safely presumed that the consequences w ould be difficult to manage. (Dube, Bernier, Roy 2009, p8) Alcan had contracts with six different companies till 2009 for managing its six main data processing centres. They included the Hewlett Packard and the T-Systems in Germany, the T-Systems in Paris, the IBM in Toronto, the CGI in Montreal and the CGI in Saguenay. Thus, a lot of time and resources were spent in managing these different contracts. Gradually, the responsibility of simultaneously managing the six data processing centres required a greater amount of technical expertise than that which was already available within Alcan. (Dube, Bernier, Roy 2009, p8) Advantages and Disadvantages of the new Alcon technology infrastructure Alcan started implementing an infrastructure standardization plan in 2003 after it had acquired Pechiney. Under the regime of the new technology infrastructure, an Infrastructure Shared Service Centre was first set up for bringing the networks, servers and workstations to a common platform and thus decrease the complexity of the existing technological installations. Though the operations of the different business groups varied widely from each other, their technology infras

Discuss the relationship between ICAO and national aviation Essay

Discuss the relationship between ICAO and national aviation authorities. How does this relationship contribute to safety, economy and efficiency - Essay Example This paper is dedicated to discussing the issue of safety, economy and efficiency in the aviation industry and will be biased towards analyzing the roles of ICAO and National Aviation Authorities in the industry. Weber (2007) notes that the International Civil Aviation Organization (ICAO) is a special UN agency that was formed to develop international aviation safety standards. ICAO also promotes cooperation among its member countries as they strive to achieve the organization’s goal of maintaining secure, safe and sustainable civil aviation. The ICAO identifies and monitors any safety risks to civil aviation; the organization also develops and implements relevant as well as effective responses to these risks as they emerge. The body also monitors closely compliance of its policies in different states. The body also conducts oversight audits to identify any safety deficiencies and help come up with a resolution by different states. ICAO also tries to improve global civil aviation safety by encouraging the exchange of crucial information between different states. (Air Traffic Control Association, 1987) ICAO is committed to enhancing security in civil aviation at the global level by identifying and monitoring civil aviation security threats, and developing and implementing effective responses to emerging threats (Huang, 2009). ICAO also tries to improve the security of global civil aviation by encouraging the exchange of crucial information between different states. The body is also tasked with helping the local civil aviation authorities to train all levels of personnel who are involved in the implementation of civil aviation security policies. The body uses any given technical cooperation program to address the security deficiencies in each of its member states. (Huang, 2009) ICAO does this by ensuring that there is minimal effect of aircraft noise, engine emissions on the environment and people. The organization works

Parenting Techniques and Their Influences on Their Child’s Behavior and Habits Essay Example for Free

Parenting Techniques and Their Influences on Their Child’s Behavior and Habits Essay Parenting techniques and beliefs are essential to the growth of any child. Parents instill habits, behaviors, and moral sense in to their children at an early age. Children benefit when parents engage themselves in to their child’s life. In saying that, parents also have to learn to adapt to what their child needs and teach them to assert themselves and become independent. Habits children pick up are usually either picked up from their parents or tolerated by their parents. It is the parent’s responsibility to assess what is right for their child and correct any bad habits they may learn along the way. Socioeconomic status is a huge factor in how a topic of parenting techniques can be studied. Any subject pertaining to parenting style and their influences can be linked to their social class. I will focus most of my discussion on the effects of overall parenting techniques and how socioeconomic factors and be linked to those techniques. Keywords: parenting styles, socioeconomic status, children Parenting Techniques and Their Influences on Their Child’s Behavior and Habits. Parenting techniques are a very important factor in the development of children. Children learn from an early age their moral senses, the behaviors and habits that are acceptable, and they develop an understanding on what role their actions can play in their life. Parenting along with socioeconomic status and culture are great determining factors in understanding how a child has learned from their parents and what to expect from that particular child. Parents evolve their parenting techniques as they learn how their child naturally behaves and as the child learns from what the parents have instilled. In the study conducted by Rubin, Nelson, Hastings, and Asendorpf (1999), the primary purpose was to investigate the relations between a child’s social inhibitions and the parent’s beliefs on how to best socialize their child. The study determined that both the mother and father tend to follow their child’s dispositional cues on how they should be socialized. The parents would adapt to how the child reacted in a social situation. For example, if the child exhibited shyness, they would alter how they went about socializing. In this study, I agree that parents do evolve with their children and with an agreed upon authoritative style of parenting, both the father and mother would act accordingly to what the study found. The study was a longitudinal study but only followed up once after the initial results; I believe the study would have been more effective had it been followed up until at the least early childhood. In terms of diversity, I feel this study could have been greatly improved upon. Differences may or may not occur between different cultures and races, but the researchers chose not to delve into any demographic exploration on the topic. The socioeconomic status of the parents could also have an effect on how they were able to socialize their child. If the family was from the working-class, they may not have time to socialize their children as effectively. Many factors could have made this study more effective in determining the socialization of the child and the parents’ influences. Children also take after their parents behaviors. Eating habits in children may be partly due to genetic dispositions but are greatly impacted by their environment and the behaviors they are being taught. Birch and Fisher’s (1998) main concern in their study was that childhood obesity was not just simply linked to genetic factors but also environmental factors. The risk of a child becoming obese with two obese parents is very high, opposed to having non-obese parents. This is due to the child following the bad eating habits of the parents. Genes and environment are highly correlated because they are both typically provided by parents. Obese parents would need to acknowledge that there might be an issue and act on it accordingly and instill good eating habits to their children. The researchers of this study also chose not to cover any demographic characteristics such as age or socioeconomic factors. A longitudinal study exhibiting ages when a child learns eating habits and gaining weight would improve the study. Socioeconomic status could also play a large role in what the child had available to eat. In many studies, it is said that many lower or working class families struggle with obesity due to the lack of funds to get healthier foods. Social status would also explain if the parents were not there to monitor what the child was eating. This would affect a lot of qualities in the study had it been chosen to be covered. Differences between race and social classes have been studied for many decades. In an article by Bodovski (2010), she stated that Lareau (2003) examined how socioeconomic status and race backgrounds influenced how parents raised their children and how the children benefited academically. The social class in which a family is raised shapes their values, behavior, and explains what they have available as resources. Middle-class and upper-middle-class families actively reinforce their involvement in their child’s learning and socialization. This social class has a wide array of opportunities to expose their children to including sports, art, dance, and many other extracurricular activities. Middle-class families also encourage their children to stand up for themselves through example and therefore the children learn cultural codes and behaviors that facilitate their achievement (Lareau, 2003). Lower-class and working-class families feel their primary responsibility to their children is taking care of their needs, such as housing, food, and clothing (Bodovski, 2010). These children usually socialize with other family members and their nearby community rather than participate in extracurricular activities. Typically, working-class families experience more hesitancies in asserting themselves and their children also learn these behaviors. Lareau (2003) did not find significant racial differences in parenting styles once social class differences between families were taken into consideration (Bodovski, 2010). This study was very well diversified. It focused predominately on socioeconomic status which is a large factor in how well a parent will have accessibility to resources for their children and it also explains how much time the children are around their parents. The study also features race and explained that there were no significant differences. Late-elementary school children were studied along with their parents, which I believe is a good age range to focus on for an effective study. These articles are just a few facets on how parents influence and teach their children. Overall, when looking at parenting techniques, it is always important to look at socioeconomic status and how the parents can adapt to their children’s needs.

Coffee Shop Project Management

Coffee Shop Project Management Anas Alsalahat   Introduction The Petra Coffee Shop requires an elaborate project management plan. Through a detailed project plan, it will be possible for the business to be implemented and come to completion. The project plan will identify all the deliverables that will be required during the project development and implementation. Additionally, the plan will provide some alternatives that will enhance its achievement of the project if the identified process fails. For the success of the project, there is need to have all the required resources. The availability of the resources will enhance the seamless adoption of the new measures that will result in the full development of the Petra Coffee Shop. The work breakdown structure Number Task Start Date Finish Date Resource Project announcement and assignment 2/15/16 12/20/16 Budget, management, executive teams Petra Coffee shop meeting announcement 2/15/16 12/15/17 Departmental Petra Coffee shop meeting to make announcement for restructure/reorganization Employee evaluation and reassignment 2/21/16 3/21/16 Policy/member services with management and HR IT/ Configuration upgrade systems 2/15/16 3/18/16 Technical support, configuration, IT Interior decorating and staging new areas 3/1/16 3/15/16 Design and human resource Meet with stakeholders. Write project plan including communication, change 3/5/16 3/5/16 Executive department, stakeholders, management Management and risk management plans 2/25/16 3/25/16 Risk management Handover areas of accountability 2/16/16 5/16/16 Executive, management, HR, talent advisories Training update, certification, management, ready to implement new goals and objectives 2/15/16 12/15/16 Human resources New division/ departments created 2/17/16 12/17/16 Management, services teams, supervision Update project plans 12/1/16 12/1/16 Executive department, stakeholders, management Provide performance report 2/15/16 12/15/16 Department management Formalize the conclusion of project 12/28/16 12/15/16 Executive department, leadership team for organization project Budget meeting to confirm stats and budget 1/1/16 12/1/16 Executive department, leadership team for organization project New hire/ surveillance, training, reorganizing positions 1/1/16 12/1/16 Human resource and talent manager Department board update 2/1/16 12/1/16 Executive, department, leadership team for organization project. Revitalize project Petra Coffee shop meeting update 1/15/16 12/15/17 Overall Petra Coffee shop meeting all employees Put up security systems and measures 1/5/16 12/25/16 Security personnel and equipment Conducting environmental audit and assessment 12/2/16 12/18/16 Environmental specialist Put up mitigation and contingencies planning 1/1/16 12/6/17 Mitigation policies and plans, budget Analyze and evaluate project plan 12/2/16 12/27/16 Budget, additional equipment Grand re-opening for the Petra Coffee shop. 12/1/17 12/6/17 Project manager Risk management plan and Qualitative analysis Negligible Marginal Critical Catastrophic Certain High High Extreme Extreme Likely Moderate High High Extreme Possible Low Moderate High Extreme Unlikely Low Low Moderate Extreme Rare Low Low Moderate High The business. The risks are categorized into was, and one looks at how they impact on the firm. Some risks cause negligible effects to the operation of the Petra Coffee shop. These effects can be ignored, and the companies and the business will continue functioning just fine (McNeil et al, 2015). Marginal effects will call for the business to need to act though these risks can be ignored but not for extended periods of time. Lastly, critical risks call for the business to identify ways and measures that need to be identified and implemented for the success of the firm. On the other hand, its not a guarantee that these risks will occur. Therefore, they are categorized as certain, likely, possible, unlikely and rare (Haimes, 2015). Certain risks are the ones that the business is sure they will occur while the rare ones are the risks whose chances of happening are very small no matter their effects to the operations of the Petra Coffee Business. Risk identification and categorization Risk category Possible negative risk areas Possible positive risk areas Strategy Business performance Investor relations Communication of strategic direction set by board Joint venture management Planning Target setting, vision and goals New business opportunities Strategy development Management activity Human resources Remuneration and entitlements Workplace industrial relations Employee safety and health Employment practices Performance incentivisation Workers compensation Diversity Recruitment and retention Communication Skills availability, training and development Information technology Data security Service maintenance Sharing of classified information Data management Service delivery System development and new systems Data integrity Availability Marketing Image and reputation Customer service Obsolescence Competitive positioning Product liability New products Project management Research and development Trademarks pricing and costing Risk response planning There are various risks that the Petra Coffee Shop business will face during the project development process. These risks will need solid plans that will contribute to overcoming them that ensures they do not impact on the business negatively. First, careful planning and identification of alternatives. Through careful planning, it will be possible to identify the risks that face the business. The identification of risk will result to their anticipation (Aven, 2015). As such, the Petra Coffee Shop project management will determine the available alternatives that could be implemented if the main project fails. The implementation of the alternatives will facilitate the continuity of the project which will see the project come to an end successfully. Secondly, availability of finances avails sufficient resources; the project management will have enough financial base that will enable them to overcome most of the obstacles that will be anticipated along the way or the barriers that were just emergencies. The ability to have such resources makes it possible for the project to continue and come to an end (Aven, 2015). Additionally, financial resources facilitate the integration of the new alternatives that had been earlier identi fied. References Aven, T. (2015). Risk analysis. John Wiley Sons. Haimes, Y. Y. (2015). Risk modeling, assessment, and management. John Wiley Sons. McNeil, A. J., Frey, R., Embrechts, P. (2015). Quantitative risk management: Concepts, techniques and tools. Princeton university press.

Red Badge Of Courage :: essays research papers

In The Red Badge of Courage by Stephen Crane, Henry Fleming, a recruit with the 304th regiment can be considered a ‘hero’. But what exactly is a hero? Well, this is how the American Heritage Dictionary defines â€Å"hero†: he ·ro (hà ®r-o) n., pl. he ·roes. A person noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed his or her life. I define â€Å"hero† as someone who has made a positive influence on someone’s life. Stephen Crane defines ‘hero’ as someone who has overcome his fears. In all three definitions, Henry Fleming is a hero. Under the American Heritage Dictionary, Henry was a person who was noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed his life. Henry enlisted in the 304th regiment during the Civil War, who fought for the Union. So, Henry was a hero, who fought for his country and became one of the regiment’s best fighters. Under my definition, Henry was a hero because he made a positive influence on Wilson’s life. Wilson was Henry’s loud, soldier friend who sympathized with Henry. Both being new recruits, they shared the harsh experiences of war and gained the reputation of being the regiment's best fighters. In other words, they both depended on each other to get through the war. Most importantly, Henry was a hero under Stephen Crane’s definition: he over came his fears about being in battle. Henry was not only in battle with the enemy, the south, but he was also battling himself about courage. Henry have always dreamt of the battles of war, and of what it would be like to fight in those glorious battles. But, when the regiment was wondering around aimlessly, he started to lose some of his ideals of war, and started to become scared of running away from a battle. This was the turning point for Henry. He started questioning himself and thought about running away. And he did. During his first battle, Henry became scared, confused, and goes into a state of mind where he saw his side losing. He got up and started to run like a "proverbial chicken", who had lost the direction of safety. While running, Henry analyzed himself. He thought of himself as a coward, running away, but he made himself feel better by thinking this is a way of saving himself for a later battle. While on the run, Henry came across a "tattered soldier" who had been wounded badly.

The General Electric Company Essay example -- Technology, Investment

The General Electric Company abbreviated as GE is among the main expanded technology, mass media and fiscal services corporations internationally. The headquarters is in a town known as Schenectady in New York and in Fairfield, CT. It functions via 11 core areas, they include GE Advanced Materials, GE Consumer & Industrial, GE Energy; GE Healthcare, GE Infrastructure, GE Transportation, NBC Universal (80 percent owned by GE), GE Commercial Finance, GE Consumer and GE Insurance. GE is a multinational and functions in in excess of 100 countries globally and makes roughly 45 percent of its incomes away from the US. Through the progress of its over 110 years of invention, GE has amassed in excess of 67,500 copyrights, and the company's scientists have been bestowed with two Nobel Prizes and several other honours. History The antiquity of the General Electric (GE) Company involves a noteworthy portion of the antiquity of technology within the borders of US. GE has progressed from the home laboratory belonging to Thomas Edison into one of the biggest corporations within the world, subsequent to the development of electrical technology from the humblest initial presentations into the 21st century ‘s high-tech sorcery. The corporation has correspondingly progressed into a corporation, with a cumulative move from technology to services, and with 11 main operating units. Swot analysis Strengths Universal acknowledgment: GE has invested in the world market therefore attaining universal acknowledgment for its exclusive merchandises. Forbes magazine, i... ...nal corporations, GE has to wrestle with such matters and manage them efficiently. Technological Analysis: Machinery in the contemporary world is progressing at an massive pace. Pioneering merchandises are constantly being familiarized utilizing technology that is more advanced every day. Older technology is subsequently being obsolete at an extremely elevated rate transversely all segments in the economy. Heading for exceeding competitors, several corporations have turned to novelty, research and expansion, which have resulted in upgraded heights of technology. The degree of technology progression internationally differs with each republic that GE has ventured into as they differ regarding resources accessibilities. Amongst the republics with the uppermost degree of technology progression is Japan and US in which GE has invested in (General Electric, 2009).

Payroll Literature Review Essay

In textile industry, quality is closely related to employee performance . An essential feature of any successful factory is motivated employee. Therefore the performance of an employee towards his or her place of work and the extent to which an employer, owner or manager is able to motivate employees may have a direct effect on the quality of those products. One most important challenge facing managers is the creation of context within which employees feel motivated and will act in order to achieve the goals of the organization. Firms must put more care on and satisfy employees demand, commitment and inspiration in work and then push them to meet the target set by the firm. Excellent services to employees are resulted from satisfied supervisors, because the performance and behavior of supervisors interacting with employees would influence the feeling and behavior of the employee when they get the service. It is quite important for managers to efficiently define and manage the way that their employees do the service in order to make sure that their performance and behavior are good for service providing. Since the emerging of information technology and the introduction of computers, more work is effectively performed and successful results achieved. Right from government industries to nonprofit making organizations, the use of information technology has married with all types or rather patterns of activities in order to produce the desired results as an end product of the collaboration. In this day’s industries can effectively use information technology to work its daily activities without delays, failure or man made errors. The payroll system is a new system which uses the computer to work out calculations regarding employees’ performance whereas can compute the total target and hence produce the salary achieved by the employee. In this system, the employee, employee names are registered in the computer and each details of the employee is acquired and registered too. After which during the payment, the office production clerks off-pc and lines production clerks pc enter the salary of sewing lines by scanning the production and later the computer will automatically compute for total, target and bonus. The most advantageous part of this system is: it is quick in computation and presentation of information and because of this less time hence saves on time. Being accurate, it is not prone to human error. It is economical that is stationer like papers will be used sparingly in printing of daily attendance, and daily line production salary of employee for confirmation. The system will as well reduce boredom and tiresomeness to lines production clerks (pc) and office production clerks (off-pc) in the calculations and drawing of targets. The system will produce neat, clean and clear reports or records. This enables the system to be good and productive functions to the factory. Challenges encountered The data production processing has been of manual since the establishment of the Kenya Knit Garment (epz) Ltd. Manual processing entails production of using manual means that is without using a computer automated system. Calculation of employee salaries and daily work done is tiresome, error prone and might lead to boredom hence the work won’t be finished on intended time. This is very uneconomical. Lots of paper work is used leading to high costs incurred in return. The payroll production processing system in Kenya Knit Garment (epz) Ltd has faced many drawbacks. To add to that the large number of employees and turn up each day ,while others resigning monthly as made the load to be more than what it could take . Staff and employees are faced with more work to complete hence in many occasions failed to meet the expected deadline set by the factory. Employees go early to work for six days in a week and are forced to work extra hours including public holidays and Sundays thus the need to embrace change in garment manufacturing industry.

Employment and New Blood Essay

â€Å"More emphasis should be placed on the external supply of employees for meeting future needs because these employees bring new blood into the organization. This results in more innovative and creative ideas. † Do you agree or disagree with this statement? Explain your response. Although there is enough data available to validate arguments made from both sides. One can presume that depending on which side of the gate debaters find themselves, it is more likely that their point of view will be biased. However it may be worthy to note that though external employees can indeed bring â€Å"new blood† to the organization, sometimes they can also bring bad blood, which can often contaminate the pool and create a hostile working environment. No one can inherently deny that from time to time a growing organization will definitely need to import an external supply of personnel. The health and profitability of the organization may warrant it. However passing up a legitimate opportunity to promote a deserving employee from within is my view totally unjustifiable and inexcusable. And there are many factors which prove that it may ultimately be beneficial for an organization to hire internally. â€Å"Is it Better to Promote From Within or Hire Externally? With limited resources, the best option is to promote from within. Doing so will save a considerable amount of time and money spent on recruiting. Also, by giving preference to internal staff, you’ll demonstrate that there are growth opportunities within your company – a factor that will motivate some employees to be more productive. Find a gem within your staff and, with proper training and incentives, he or she will pay dividends for years to come! www. businessfinancestore. com/2012/06/26/is-it†¦ Hiring from within is both time and cost effective. By hiring externally, you’ll have to advertise openings to prospective applicants. Unless you have a very reliable network or rely completely on websites that allow free posting, you’ll incur some expenses in the process. Internal recruitment reduces the cost of training the new blood about the different strategies of working in the organization as the person who is already working with the organization will already have the knowledge about the work that will be given to him when he will be promoted. No need to pay for job ads, take phone calls and emails from interested applicants and it will be easier to schedule interviews An argument can also be made that when it comes to profits, no financial gain can equate the benefits that an organization can reap from a boost in employee morale, especially if it is gained as a result of an internal promotion. It increases the incentives for your staff to do a good job. Employees will have more of a reason to stay with your company. Employees may begin to resent you if you habitually hire external employees. And once word gets out that there aren’t many (or any) growth opportunities in your organization, this could also hurt your recruiting efforts. Hiring internally also builds loyalty among the employees: with the help of the internal recruitment the organization will be able to gain the loyalty of the employee who is working with the organization. As he/she will be aware that the organization knows about the worth of the person because of which he/she is being promoted and will also encourage other employees to prove their worth to the organization. It ensures the stability from continuity of employment: Internal recruitment helps in creating the stability and the continuity of the employees of the organization, as they will be encouraged to work hard to gain the status that they look forward to which will help in attaining the stability of the employees. So, to conclude we can say that the internal recruitment is the best way to motivate people within the organization to work hard towards the organizational goals and will also reduce the cost and time that is being spent on the procedure to select the new blood from outside for working in the organization.

Long-Range Planning in the Present World Environment Assignment

Long-Range Planning in the Present World Environment - Assignment Example Terror attacks, war, and nuclear dilemmas facing the world were additional topics requiring brainstorming at the event. Former U.S. President Clinton maintained that climate change is the only crisis "that has the power to end the march of civilization as we know it." Otherwise, "There is no reason for pessimism," declared Jeroen van der Veer, chief executive of Royal Dutch Shell (Environment News Service 2006). A Dutch managing director claimed that 'long-range planning is nowadays seen as an academic exercise' given that the times are uncertain and the environment turbulent. We have heard that the polar ice cap was depleted by a staggering fourteen percent between the years 2004 and 2005. Now if another Ice Age was to commence in six to seven years and we were sure that this would happen, companies could do away with long-range planning. Since there is no definite date for the end of the world, however, companies must do what they have always done - plan and forecast. Yes, there are forces beyond the control of people of the world. Besides, threats of violence around the globe have not been put to an end. We have already witnessed the effects of war and terror on the economic state of the world. Still, uncertainty has always been the present state of the world. ... Companies of all sizes continue to operate everywhere on earth. Life is going on without any surety as to what would happen in five to ten years' time. Natural disasters do occur and both small and large companies do lose a lot of money. Firms die and new ones are born. CEO's retire and younger ones take their place. Nevertheless, companies must continue to make long term plans about running their businesses as productively as possible, taking into account the external factors that could disturb the process in between. No company can survive with its focus on a big scale disaster. Therefore, businessmen would go on making budgets and deciding how to increase their sales over the coming years. Short and long term planning combined is the lifeblood of all firms and would be carried on for as long as the earth endures. Furthermore, today's business environment is fast changing because of innovations in technology. Companies must be taking into account all factors that spell change whils t planning; these factors not only include technology but also forces that the world does not fully understand at this point in time. As Gordon C. Robbins (1995) puts it, "A good deal of organizational planning . . . is like a ritual rain dance. It has no effect on the weather that follows. . . . Much of the advice related to planning is directed at improving the dancing, not the weather." Long-Range Planning Business planning has two aspects: quantitative and qualitative. Quantitative planning is number crunching based on market reports, for example. Qualitative plans, on the other hand, consist of descriptions and explanations. A long-range business plan includes both qualitative and quantitative aspects. It is the qualitative aspect that

CRITICAL PERSPECTIVES ON MANAGEMENT AND LEADERSHIP Essay

CRITICAL PERSPECTIVES ON MANAGEMENT AND LEADERSHIP - Essay Example CSM has a global nature which is quite relevant nowadays. Thus CSM doesn’t consider any special aspect of management; it concerns all spheres of management. Diverse perspectives, numerous issues, interpretations of gained management knowledge are important distinctive features of CSM. A period signified by occurrence of CSM is also known as a period of â€Å"post-modernism† and â€Å"post-structuralism† (Rosenau, 1992). This can be explained by changes emerged in Western societies. Thus there is a tendency to flexibility, hybridism and globalization (Sheppard, 2002).The main idea of post-modernism is an excess of instrumentalism in bureaucratic society. As a result creative thinking and perspectives are oppressed. Post-structuralism criticizes oppression of creative imagination as well. Post-modernistic ideas of CSM are directed on the search of diversity and respect of all kinds of beliefs, traditions and nations. Diverse values of modern society should be all equal. The same principles are relevant to post-modern organizations. On the example of post-modern organizations, the main principles of generally accepted managerial and leadership practices are discussed. Moreover, Weber’s theory and his considerations about organization’s st ructures and kinds of leadership are projected on modern practices of the business world. In order to show crucial role of CSM in modern business world, it is relevant to choose a certain theory which is of great importance for historical and modern critics and which is popular nowadays. Max Weber’s Theory is chosen to draw parallels between relevance of his principles in old and current days. In the middle of twentieth century Weber propagated prevalence of knowledge in the process of bureaucratic administration. â€Å"For the sociologist, power is principally exemplified within organizations by the process of control† (Weber, 1947). Max Weber’s theory

THE RETAIL GROCERY MARKET Essay Example | Topics and Well Written Essays - 1500 words

THE RETAIL GROCERY MARKET - Essay Example dominate the UK grocery market, accounting for around three quarters of total sales, which IGD values at  £88.2billion  in 2005.   However, this share of total grocery has fallen slightly in recent years as other sectors have grown more quickly. The Convenience sector continues to be a strong driving force behind the overall growth within the UK grocery market.  Ã‚   For every pound spent on food and grocery, consumers now spend 20p in convenience stores and IGD currently values the sector at  £23.9billion, up 4.9% on 2004, which now accounts for a 19.9% share of total grocery. So let’s try to identify the mission objectives and responsibilities of an organisation within its environment. To make our ideas more clear we’ll take a certain retailer, using for instance Tesco Company. Everybody can agree that the main aim of any business is profit earning. Even the relevant definition of â€Å"business† approves that any enterprise or company is created to earn money. Of course, shareholders of any business are its owners and want to get maximum profits. If a company stops producing profits it can be adjudicated a bankrupt. Everybody knows that retail is one of the most competitive economics sector. Shops, marketplaces, boutiques, super- and hypermarkets offer us great choice of different goods and foodstuffs. That’s why if any company has been taking the top positions for almost 10 years, - it is considered as a great success. Britain hypermarket net Tesco is one of such leaders. This company sails one third of all foodstuffs in the country. Tesco can firmly be named as a â€Å"national shop†. Rich, average and poor customers can find the foodstuffs according their wishes and financial abilities. Comfortable location, competitive prices, polite staff, great variety of goods and products, mainly, circumspect development strategy helped Tesco to become a really national shop. Let’s analyze the most important responsibilities, among which the main is

Strategic Marketing Management - Case Study Example | Topics and Well Written Essays - 1000 words

Strategic Marketing Management - - Case Study Example Likewise, a similar micro environmental impact has to do with the fact that the entire economy has experienced a rapid and sudden convulsions since the 2007 and 2008 economic downturn. As a direct result of this, fewer and fewer individuals are traveling abroad; with an extreme level of reduction in business travelers – the mainstay of British Airways consumer base. With this in mind, the macro environmental impact on British Airways are not confined only to British Airways as such; instead, they are felt by a litany of different air carriers and other businesses operating within the market. However, due to the nature of British Airways strategy and its marketing focus, the overall level of impact that it has experienced has been somewhat more profound as compared to its competitors. In terms of classifying the competitive environment and British Airways operates within, it should definitively be stated that this competitive environment is increasingly saturated. For instance, when British Airways was privatized in the late 1980s, the market that it operated within was relatively small. Domestically, it only had one counterpart and internationally there were only a handful of competitors of the same size and overall global reach. Yet, with the increase of globalization and the demand for continual air service to a litany of different locations, the overall competitive bandage that British Airways once held has slowly been eroded by a litany of other competitors. All of this is necessarily important due to the fact that an oversaturated environment create a dynamic in which British Airways faces a marketing dilemma; specifically with regard to the way in which it seeks to differentiate itself as compared to the competition. Essentially, British Airways exhibits c ertification of a very wealthy and powerful firm that chose to ignore strategic changes in the external environment and is now reaping and very

How sports affects the culture of different countries Essay

How sports affects the culture of different countries - Essay Example Sport forms an extensive part of the culture of any country, and can be considered as the basis for social structures within a society; that in turn is based on certain intrinsic values, needs, interests, and resources of the society. A study of the various countries and a look at their sports and culture will reveal how the different national cultures create and use sports for their own purposes, thus lending it a different form that vary from culture to culture, and country to country. This article will study the relationship that exists between sports and the national culture of a country, and how they affect each other.    How sports affects the culture of different countries 1 Introduction â€Å"Discovery of sociology can change your life. It can help you to understand the social forces you confront, the forces that constrain and free you as you go about living your life. This understanding offers a liberating potential: To gain insight into how these social forces influence your life allows you to stand somewhere apart from at least some of them, and thereby exert more creative control over your life (Henslin, 1999, 1-2). 1.1 Background history Sociology entails studying the various social structures as seen in our society, formed by the web like intricate relationships that an individual develops with other members of that particular society, and the functioning social institutions. In sociology, there are various ongoing series of social processes, which refer to the various interactive patterns that keep on recurring, during the transactions that take place between individuals and groups, at any given time. Within the context of social life and learning, the term culture may have multifarious implications. In 1952,  Clyde Kluckhohn  and Alfred Kroeber  in their research papers anthologised 164 different definitions of the word "culture" (Kroeber, and Kluckhohn, 1952).    The term culture has three basic aspects. First, culture may be viewed as an integration of various actions, knowledge and beliefs, that are based on certain figurative thoughts and learning from different social experiences. Secondly, it may be pertaining to one’s taste in the line of humanities or ‘fine arts’; and thirdly it may also refer to a set of common goals, values, attributes and practices that may distinguish a social group or an organisation or an institution. Sports sociology, while trying to establish its connections with the various cultures worldwide, generally view the theme through the third perspective. Sport sociology explores the standard deviations that are perceived within the culture of sports as seen within a society, which helps one to analyse and comprehend the integrated ‘greater values’ operating within that particular society. Thus, to understand the relationship that exists between sports and the various cultural norms observed worldwide, it is also necessary that we conduct a close study on the social framework of that country. Sport is inextricably woven into the psychology of the social fabric, as is evident from the enthusiasm that is observed during any sports mega event, like the

Shark tank review Essay Example | Topics and Well Written Essays - 750 words

Shark tank review - Essay Example The second entrepreneur is Dave Greco who was asking for 90,000 for a 40% stake in his company. He claims he is a successful sales man and he claims he has a solution for companies through boosting their sales through packaging the sales strategies in a mobile application. The sharks quit on the deal after finding his pitch to have many inconsistent. Mark was the only shark that had made an offer but later withdrew his offer therefore Dave was not successful. The third entrepreneur in this episode was rick smith who was offering his Vegas magic show to the sharks at 1.5m for a 20% of the company. Rick was offering a family friendly magic field show in Las Vegas. The sharks did not get convinced as they claimed his business was not unique and its market is very competitive. Based on the reasons all the sharks quit on the deal and rick walks away without a deal. The final entrepreneur is Donny McCall whose business, known as invest a rack, involved the transformation of a pickup truck in about 30 minutes to a larger cargo carrying vehicle. He was asking for $100,000 for a 10% stake in his company. Sharks claim that he should get into distribution and go oversees to cut cost therefore all sharks quit on the deal. On season 3 episode 3 the first entrepreneur is Travis Perry business was a two month program that allowed people to learn how to play the guitar through the a chord cuddy. The sharks are very impressed with idea. Travis asking price was 10% stake for a $125k in the company.